A Story of Two No-Stars in Two Parts: Part I 
What’s in a name? And in a set of scent notes? Here’s
theperfumedcourt.com’s
write-up for “Flowerbomb:” “Viktor & Rolf Flowerbomb eau de parfum features notes of bergamot, Sambac jasmine, orchid, freesia, and rose. Beautiful.” Sounds lovely.
What’s in a recommendation? The nice lady at the Chicago Bloomie’s perfume counter swoops in like a Navy Seal. I guess I had been spending too much time on my own, geeking out, looking over my notes, marking up scent strips, and trying things out.
“Are you just trying stuff at random?” a nasty salesman had asked me just a few minutes earlier.
“At random?” I said, genuinely offended, glowering at him, showing him my notebook.
“Because I see you have selected quite a few of the classics,” he backpedaled.
“That’s right,” I replied, turning my back to dismiss him in my very best Helen-Mirren-as-every-single-reigning-monarch-in-history impression.
Did I mention? Not a living soul in the entire perfume department other than five aimless salespeople lounging about and myself. I was wasting nobody’s time but my own.
(Some day I will write the 1,000 reasons I hate perfume counters. Reason #1: There is already such a cacophony of smells, I am overwhelmed before I even get started. I feel like a pampered couch dog dumped into a city pound when I get there. The result? A primal mix of bewilderment and terror. Reason #2: Unfriendly perfume salespeople. Reason #3: Friendly
perfume salespeople-- why will become clear in a minute.)
“I love this—have you tried this?” she’s asking me, whipping out a strip and spraying it with David Yurman’s no-name scent. Yum! Not here to smell that, but a nice unexpected recommendation. Note to self: Give “David Yurman” a full whirl.
A nice recommendation, yes, but now I have to interact and deal with her, and I am not here to do that. She is spritzing all over what I came to smell, and I am no longer in control of my experience. (See Reason #3.)
“This is the one,” she says, reaching for “Flowerbomb.” “This is the one I wear when I want to feel sexy.” She sprays the strip, waves it dry, and sticks it right up under her nose, inhaling deeply, and then offers it to mine. “Mmmmm.” “When I wear this, I always get all kinds of compliments.”
I want to smell just like this!!!

Why did she have to pick “Flowerbomb”? And why did I feel compelled to give her my honest assessment? Not just my opinion, which is that I hate everything about “Flowerbomb” from top to bottom—that I’m sure she would have understood and respected— everyone’s taste is different, she would know better than most. But no, I had to give the reason why I hate “Flowerbomb” so much, and I regret even as I am saying it: “All I smell when I smell that is bubble gum.”
In slow motion, I watch her eyes narrow. The effect of this comment is immediate and devastating. I am no longer the sole prospect for a sale this sleepy Monday afternoon. Now it is clear that I am unbalanced, untrustworthy, perhaps even slightly dangerous. I smell bubble gum when I should be smelling erotic floral explosions, and I am crazy enough to say it out loud so that other people can hear me.
Realizing my truly horrendous error, I can no longer conjure imperiousness to save me, and a few moments later, I gather up my sample strips and beat a hasty retreat. (Reason #4: Having to talk coherently with other human beings about perfume. Actually, now that I think about it, it’s not 1,000 reasons. Just those four, actually. And they are reason enough.)
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My faux pas was as dire as if I sitting in a wine bar, the bartender was pouring me a glass of red, saying “this Cab Franc is plumy, full-bodied, with a touch of oak,” and I had said, “This tastes like beer.” I wasn’t taking the obvious cue from the name of the perfume and using it to describe my experience.
But it’s the truth! I do not care what the name is, and it makes no difference what the notes say. I smell cotton-candy bubble gum—horrible, horrible serial killer clown candy when I smell “Flowerbomb,” and I’m not going to claim otherwise to make it seem like I know what I’m talking about.
And this leads me to this question: Is there anything “right” you can say about perfume?I used to think so, but the more I read about perfume, the way that people talk about it, the less I think I know. And the less I think we communicate real information.
What about scent notes? They can be extremely useful—how many times have I had that happy “aha!” moment when I read the name of the element that I’ve been trying to place in vain. And sometimes they do serve as a useful roadmap. I find myself “looking” (with my nose) for ingredients in the recipe. Much of the time, however, I just have to shrug: “Violet leaves? Nah. Don’t get that.”
But my biggest problem with scent notes is that I believe they are actually not there to impart truthful and useful information, but instead, to throw up bullshit commercial obfuscation. To tell us the pretty little lies that advertisers tell to make us buy things.
Let me put it this way. I happened to work for a few years at a large, fairly comprehensive nursery, so I feel blessed to have a scent memory for most common, domestically cultivated plants. And having spent time with the living things, I feel as though I know a little bit about the smells of different parts of the plants, buds and leaves, roots and stems, rather than just thinking about the most obvious showy parts.
Even with that modest but useful background, I have no clue when I read about “Tahitian Lily,” rather than the Turkish variety. Is it truly better? Or does it just sound better than “Central African Republic Lily,” which, for all anyone knows, may be the very most heavenly on earth? (Another thing—all these names and connotations—sadly, the language of perfume is freighted heavily by the history of race and imperialism—and that truly stinks.)
Then there is the game where these scent names imply wonderful, exotic ingredients, but what it is truly telling you is the commercial name the lab gave an artificial compound. (If I have to look up on the Internet to determine whether a certain thing even
exists, then using it as a scent note is not telling me anything I need to know to understand how it smells.) All these fancy notes sound exotic and deluxe, but if they convey any true scent distinctions, it is only for the most highly-trained noses.
To Be Continued... Read Part II Here